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AFL Players changing the game for young people

Created by AFL players, Ladder exists to change the game for young people in need, delivering mentoring, support, and opportunities to create lasting change.

When Katie came to Ladder, she was facing multiple challenges. She had no safe place to call home and was struggling to find a way forward. She wasn’t just seeking shelter, she needed guidance, stability, and support to pursue her goal of securing long-term employment and building a better future.

 “Ladder gave me not just tools, but people who genuinely cared, something I didn’t even know I needed. Without that support, I probably wouldn’t have made the progress I have or even believed that change was possible.” says Katie.

Thanks to the tailored support she received and continues to receive through Ladder, Katie is now achieving her goals and creating the stability she once only hoped for.

“They’ve created a safe space where I still feel heard and valued, and I know I can reach out if I need guidance or someone to talk to.”

Through the continuing support of the AFL and being the official charity of the AFL Players’ Association (AFLPA), Ladder young people are given meaningful opportunities to engage with players.

Ladder Board Director and Adelaide Crows’ Captain, Jordan Dawson is proud to be representing the entire playing group, driving player support for Ladder and empowering young people to reach their potential.

 “As players, we hold the power to support young people through life’s toughest quarters. It’s truly inspiring to witness the real connections we’re building and the doors we’re opening for those doing it tough. Stories like Katie’s remind us that our support doesn’t just make a difference – it creates lasting change and brighter futures.” said Mr. Dawson.

Katie believes the players’ influence goes far beyond the field and that seeing strong, successful and respected people who take the time to listen and support her makes her feel truly seen and valued.

“They weren’t just there to show up. They were present, they listened, and you could tell they truly believed in us. Players like Jordan and Wil showing up means everything and it gives hope and motivation in a way that words alone sometimes can’t.” said Katie.

To support more young people like Katie, scan the QR code to purchase your official 2025 Toyota AFL Premiership Cup pins or buy from select AFL Record stands during AFL Final Series matches.

Every pin helps fund Ladder programs that change lives. And it could take you to the 2025 Toyota AFL Grand Final or you can get your hands on an authentic piece of the 2025 Toyota AFL Premiership Cup. Find out more at ladder.org.au

Aus. res. 18+ only. Starts 9am AEST 25/8/25 & ends 11:59pm AEST 22/9/25 (for prize 1). Starts 12am AEST 23/9/25 & ends 11:59pm AEDT 12/10/25 (for prize 2). Keep unique code(s). Prize 1 Draw: 10am AEST, 23/9/25. Prize 2 Draw: 10am AEDT, 13/10/25. All draws at Plexus, Level 4, 411 Collins Street, Melbourne VIC 3000. Winners published at ladder.org.au, www.facebook.com/LadderTEAM, www.instagram.com/laddertyh/ and https://x.com/Ladder by 24/9/25 (for prize 1) & 14/10/25 (for prize 2). Prize 1: 2 adult tickets to the 2025 Toyota AFL Grand Final ($1,000) (1 winner only). Prize 2: 1 x authentic piece of the 2025 Toyota AFL Premiership Cup ($1,400) (1 winner only). Max 1 prize/person (excl. SA). Entrants will get future direct marketing from Promoter. Promoter: The Trustee for The Ladder Project Foundation ABN 28 906 729 988, Level 2 / 170 Bridport Street, Albert Park, VIC 3026, Australia. See Ladder.org.au/tc2025 for Terms and Conditions. AFL Authorised GF Promotion: GFAFL25/89